Hi, I’m Tse Pei.

Design Researcher

& Illustrator


About Me

I am a versatile creative with a passion for visual storytelling and creating positive impact.


Throughout my 5 years of professional experience, I have worked on various design research and illustration projects in the industry and academia. I have worked with clients in healthcare, government, social services, education and commercial product development.



My Approach

My background in both design and illustration allows me to bridge the gap between research and visual communication seamlessly, enhancing the overall impact of our collaborations. In any design research project, I ensure that our findings aren't just understood but also felt.


Applying a design lens to my illustration work allows me to bridge the client’s goal and the audience’s context, creating work that is not only visually stunning, but connects meaningfully with its audiences.

Desk with Laptop, Work Accessories and Coffee


What I Do

Design Research

Understanding your audience is key to delivering products and services that resonate. As your research partner, I help uncover valuable insights to inform your decision-making and drive innovation.

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Immersive Stories Illustration

I craft memorable characters and scenes for your children’s books, interactive stories and games or educational resources. Imagine your story coming to life in vivid colours, sparking imaginations and inspiring curiosity!

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From communicating complex ideas, showcasing product experiences, to crafting persuasive presentations, I create bespoke illustrations that distill your unique message into visually compelling narratives.

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Visual Storytelling

for Business

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Reach out to explore collaboration possibilities!


Design Research Services

Primary Research Support

Planning and conducting in-depth interviews, FGDs and Workshops, to extract valuable insights


Idea Sketching

Ideate and generate visual stimuli to spark innovative ideas and insightful discussions with research participants


Synthesising Recommendations

Translating research findings into actionable insights and strategic recommendations


Compelling Visual Reports

Creating resonant concept visualisations, storyboards, and other visuals to enhance the impact of your reports

Primary Research Support

Planning and conducting in-depth interviews, FGDs and Workshops, to extract valuable insights


Idea Sketching

Ideate and generate visual stimuli to spark innovative ideas and insightful discussions with research participants


Synthesising Recommendations

Translating research findings into actionable insights and strategic recommendations


Compelling Visual Reports

Creating resonant concept visualisations, storyboards, and other visuals to enhance the impact of your reports

View Portfolio

View Portfolio

Enquire now

Enquire now


Collaboration Options

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Organic Circular Shape

Project Partnership

For when you need consistent support throughout your project. I integrate into your team from initial research planning to delivering final recommendations.

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Enquire now

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Flexible Support

For when you need consistent support throughout your project. I integrate into your team from initial research planning to delivering final recommendations.

Enquire now

Enquire now


Illustration Services

Immersive Story Illustration

Immersive Story Illustration

Character Design & Visual Development

Developing your story’s overall visual style and tone, designing the characters and places of your story to create an immersive setting


Story Illustration

Crafting and staging emotionally impactful scenes to enhance engagement and convey key messages in a captivating way

Character Design & Visual Development

Developing your story’s overall visual style and tone, designing the characters and places of your story to create an immersive setting


Story Illustration

Crafting and staging emotionally impactful scenes to enhance engagement and convey key messages in a captivating way

View Portfolio

View Portfolio

Enquire now

Enquire now

Visual Storytelling for Business

Visual Storytelling for Business

Product / Service Concept Illustration

Illustrate resonant visuals to tell a compelling narrative for your product/service concept


Experience Storyboarding

Generate compelling storyboards to convey your product’s or service’s experience scenario


Presentation Visuals

Craft impactful visuals that ensure your message is not only understood but felt by your stakeholders


Product / Service Concept Illustration

Illustrate resonant visuals to tell a compelling narrative for your product/service concept


Experience Storyboarding

Generate compelling storyboards to convey your product’s or service’s experience scenario


Presentation Visuals

Craft impactful visuals that ensure your message is not only understood but felt by your stakeholders


View Portfolio

View Portfolio

Enquire now

Enquire now


Collaboration Options

Abstract Organic Shape In Green Color

Immersive Story Illustration

I design memorable characters and craft vibrant scenes for your children’s books, interactive stories and games or educational resources. Imagine your story coming to life in vivid colours, sparking imaginations and inspiring curiosity!

Enquire now

Enquire now

Organic Star Shape Fill
Hand Drawn Organic Shape

Visual Storytelling for Business

Need help communicating complex ideas, showcasing product experiences, or crafting persuasive presentations? A picture is worth a thousand words - I create bespoke illustrations that distill your unique message into visually compelling narratives.

Enquire now

Enquire now


Client Testimonials

Cheng Siew Ming

Cheng Siew Ming

Product Development Manager

at Stuckmade Pte. Ltd



“I had the pleasure of collaborating with

Tse Pei on the Peekabook project, an innovative educational toy that offers captivating interactive storytelling and discovery experiences for children.

Working alongside Tse Pei was an exceptional experience. She helped us conceptualise and illustrate a first-of-its-kind long-scrolling book format for Peekabook, overcoming technical limitations. This format, exemplified in the Little Red Riding Hood book, showcased a groundbreaking storytelling approach that truly set our project apart.


Her research and analytical skills played a crucial role in the thoughtful development and curation of our book content, while her impressive illustration skills allowed her to effortlessly provide quick drafts for feedback.


If you are considering Tse Pei for your own project, I highly recommend her services. She is not only reliable and efficient but also genuinely values and incorporates feedback, always striving to enhance the overall quality of the work. Tse Pei's commitment and skill set make her an invaluable asset to any creative endeavour.



Martin Henz

Martin Henz

Associate Professor

National University of Singapore



“Tse Pei worked as project manager and lead designer on the Source Academy. Source Academy is an immersive experiential environment for learning programming, developed in the School of Computing at the National University of Singapore.


My experience with Tse Pei was extremely positive. At the beginning of the project, my requirements and ideas very very hazy and inconsistent. Tse Pei worked with my team to clarify the deliverables, set up a timeline, and hire team members in the artistic team. She single-handedly defined the artistic concepts and the technical deployment of the system.


Tse Pei stands out as a rare individual who combines exceptional artistic talent with a high degree of discipline and considerable management skills.


Tse Pei was instrumental in the success of Source Academy. Year after year, we read enthusiastic student comments on the quality of the Source Academy game and the level of engagement achieved by the game component of this teaching environment.


I can recommend Tse Pei highly and with very high confidence. Tse Pei will exceed your expectations in any job that requires imaginative graphic arts, pictorial story telling, and the management of a creative team.”



Desiree Lim

Desiree Lim

Operating Partner

at STUCK Design



“I worked with Tse Pei on several projects for clients such as OCBC, Holy Innocents High School (HIHS) and SG Enable, engaging her as a design researcher and illustrator. Having Tse Pei as a part of our design team has been a genuine delight. She is a trusted partner to complete tasks independently and effortlessly — to deliver exceptional results.


As a design researcher, she facilitates conversation with ease and manages to dig through heaps of information to uncover true human insights.

As an illustrator for design research insights, she has the ability to translate insights, ideas and frameworks into beautiful and communicative illustrations.


She created super relatable and endearing use-case scenarios for the HIHS library, for the teachers to truly envision their space, and produced comprehensive and useful recommendations for architects to design their way finding in a project with SG enable.


We see Tse Pei as a dependable partner and a valuable asset to any project team she augments.”




My Credentials

EDUCATION

Nanyang Polytechnic, 2010-2013

Nanyang Polytechnic, 2010-2013

Diploma in Digital Media Design, Animation (Merit)

Awarded MediaCorp Bronze Medal for Outstanding Academic Performance

National University of Singapore, 2014-2018

National University of Singapore, 2014-2018

B.A. (hons) Industrial Design (Distinction)




PROFESSIONAL WORK

NUS Centre for Ageing Research in the Environment, 2018-2021

NUS Centre for Ageing Research in the Environment, 2018-2021

Design Researcher

Project: Designing Future Ready and Sustainable Nursing Homes

STUCK Design 2022-2023

STUCK Design 2022-2023

Design Researcher & Illustrator

Freelance Design Researcher & Illustrator, 2021-present




Freelance Design Researcher & Illustrator, 2021-present





Let's work together

Ng Tse Pei

tsepei.design@gmail.com

Enquire now

Enquire now

connect with me

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