Hi, I’m Tse Pei.
Design Researcher
& Illustrator
About Me
I am a versatile creative with a passion for visual storytelling and creating positive impact.
Throughout my 5 years of professional experience, I have worked on various design research and illustration projects in the industry and academia. I have worked with clients in healthcare, government, social services, education and commercial product development.
My Approach
My background in both design and illustration allows me to bridge the gap between research and visual communication seamlessly, enhancing the overall impact of our collaborations. In any design research project, I ensure that our findings aren't just understood but also felt.
Applying a design lens to my illustration work allows me to bridge the client’s goal and the audience’s context, creating work that is not only visually stunning, but connects meaningfully with its audiences.
What I Do
Enquire now
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Reach out to explore collaboration possibilities!
Design Research Services
Primary Research Support
Planning and conducting in-depth interviews, FGDs and Workshops, to extract valuable insights
Idea Sketching
Ideate and generate visual stimuli to spark innovative ideas and insightful discussions with research participants
Synthesising Recommendations
Translating research findings into actionable insights and strategic recommendations
Compelling Visual Reports
Creating resonant concept visualisations, storyboards, and other visuals to enhance the impact of your reports
Primary Research Support
Planning and conducting in-depth interviews, FGDs and Workshops, to extract valuable insights
Idea Sketching
Ideate and generate visual stimuli to spark innovative ideas and insightful discussions with research participants
Synthesising Recommendations
Translating research findings into actionable insights and strategic recommendations
Compelling Visual Reports
Creating resonant concept visualisations, storyboards, and other visuals to enhance the impact of your reports
View Portfolio
View Portfolio
Enquire now
Enquire now
Collaboration Options
Illustration Services
Immersive Story Illustration
Immersive Story Illustration
Character Design & Visual Development
Developing your story’s overall visual style and tone, designing the characters and places of your story to create an immersive setting
Story Illustration
Crafting and staging emotionally impactful scenes to enhance engagement and convey key messages in a captivating way
Character Design & Visual Development
Developing your story’s overall visual style and tone, designing the characters and places of your story to create an immersive setting
Story Illustration
Crafting and staging emotionally impactful scenes to enhance engagement and convey key messages in a captivating way
View Portfolio
View Portfolio
Enquire now
Enquire now
Visual Storytelling for Business
Visual Storytelling for Business
Product / Service Concept Illustration
Illustrate resonant visuals to tell a compelling narrative for your product/service concept
Experience Storyboarding
Generate compelling storyboards to convey your product’s or service’s experience scenario
Presentation Visuals
Craft impactful visuals that ensure your message is not only understood but felt by your stakeholders
Product / Service Concept Illustration
Illustrate resonant visuals to tell a compelling narrative for your product/service concept
Experience Storyboarding
Generate compelling storyboards to convey your product’s or service’s experience scenario
Presentation Visuals
Craft impactful visuals that ensure your message is not only understood but felt by your stakeholders
View Portfolio
View Portfolio
Enquire now
Enquire now
Collaboration Options
Visual Storytelling for Business
Need help communicating complex ideas, showcasing product experiences, or crafting persuasive presentations? A picture is worth a thousand words - I create bespoke illustrations that distill your unique message into visually compelling narratives.
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Client Testimonials
Cheng Siew Ming
Cheng Siew Ming
Product Development Manager
at Stuckmade Pte. Ltd
“I had the pleasure of collaborating with
Tse Pei on the Peekabook project, an innovative educational toy that offers captivating interactive storytelling and discovery experiences for children.
Working alongside Tse Pei was an exceptional experience. She helped us conceptualise and illustrate a first-of-its-kind long-scrolling book format for Peekabook, overcoming technical limitations. This format, exemplified in the Little Red Riding Hood book, showcased a groundbreaking storytelling approach that truly set our project apart.
Her research and analytical skills played a crucial role in the thoughtful development and curation of our book content, while her impressive illustration skills allowed her to effortlessly provide quick drafts for feedback.
If you are considering Tse Pei for your own project, I highly recommend her services. She is not only reliable and efficient but also genuinely values and incorporates feedback, always striving to enhance the overall quality of the work. Tse Pei's commitment and skill set make her an invaluable asset to any creative endeavour.
Martin Henz
Martin Henz
Associate Professor
National University of Singapore
“Tse Pei worked as project manager and lead designer on the Source Academy. Source Academy is an immersive experiential environment for learning programming, developed in the School of Computing at the National University of Singapore.
My experience with Tse Pei was extremely positive. At the beginning of the project, my requirements and ideas very very hazy and inconsistent. Tse Pei worked with my team to clarify the deliverables, set up a timeline, and hire team members in the artistic team. She single-handedly defined the artistic concepts and the technical deployment of the system.
Tse Pei stands out as a rare individual who combines exceptional artistic talent with a high degree of discipline and considerable management skills.
Tse Pei was instrumental in the success of Source Academy. Year after year, we read enthusiastic student comments on the quality of the Source Academy game and the level of engagement achieved by the game component of this teaching environment.
I can recommend Tse Pei highly and with very high confidence. Tse Pei will exceed your expectations in any job that requires imaginative graphic arts, pictorial story telling, and the management of a creative team.”
Desiree Lim
Desiree Lim
Operating Partner
at STUCK Design
“I worked with Tse Pei on several projects for clients such as OCBC, Holy Innocents High School (HIHS) and SG Enable, engaging her as a design researcher and illustrator. Having Tse Pei as a part of our design team has been a genuine delight. She is a trusted partner to complete tasks independently and effortlessly — to deliver exceptional results.
As a design researcher, she facilitates conversation with ease and manages to dig through heaps of information to uncover true human insights.
As an illustrator for design research insights, she has the ability to translate insights, ideas and frameworks into beautiful and communicative illustrations.
She created super relatable and endearing use-case scenarios for the HIHS library, for the teachers to truly envision their space, and produced comprehensive and useful recommendations for architects to design their way finding in a project with SG enable.
We see Tse Pei as a dependable partner and a valuable asset to any project team she augments.”
My Credentials
EDUCATION
Nanyang Polytechnic, 2010-2013
Nanyang Polytechnic, 2010-2013
Diploma in Digital Media Design, Animation (Merit)
Awarded MediaCorp Bronze Medal for Outstanding Academic Performance
National University of Singapore, 2014-2018
National University of Singapore, 2014-2018
B.A. (hons) Industrial Design (Distinction)
PROFESSIONAL WORK
NUS Centre for Ageing Research in the Environment, 2018-2021
NUS Centre for Ageing Research in the Environment, 2018-2021
Design Researcher
Project: Designing Future Ready and Sustainable Nursing Homes
STUCK Design 2022-2023
STUCK Design 2022-2023
Design Researcher & Illustrator
Freelance Design Researcher & Illustrator, 2021-present
Freelance Design Researcher & Illustrator, 2021-present